One of the initial things that goes through your mind when you consider ordering a takeaway is having to phone through and pick it up. However, as the internet becomes a bigger part of your everyday life, the way you order your take away is beginning to change.

A new online company is started to become more of a player within the takeaway industry. The name of the company is Just-Eat and they give you the ability to order your takeaways via the internet. Only recently has the company made a £10.5 million investment deal for 30% of the company, making it the biggest deal within the food market since the start of the recession.

The owners of Just-eat have said that the money will be used to fund their new advertising campaign which is being launched near the end of this year. This deal should help the company become a larger player within the takeaway industry, it should also make the task of achieving their target of 8000 signed up takeaways simpler.

So far business is going well for the company as they turnover around £3 million every year within the UK, however, that’s not enough for them. A deal is currently being made between Just-Eat and 2 Canadian entrepreneurs who are after seting up a Canadian version. The deal struck up between the 2 sides is for a 50/50 split, this now means that once the Canadian version launches, Just-Eat will be a globally recognised company.

For many people this would be enough to start off with, however, Just-Eat are still searching for more ways to expand. A version for Norway has already been talked about and should be launching next year, then talk will move on to a possible US version.

By the looks of it, we will all soon be buying our pizza online rather than having to phone. I just hope they don’t run out of power for their website.

Tags: 2 Sides, 5 Million, Advertising Campaign, Canadian Entrepreneurs, Canadian Version, chinese, Everyday Life, Food Market, indian, internet, Investment Deal, Many People, money, New Advertising, Norway, Pizza, Recession, Takeaway, takeaways, Target, Turnover

This entry was posted on Tuesday, October 6th, 2009 at 6:08 am and is filed under Food. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.