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In an attempt to appear more eco-friendly, McDonald’s are changing their classic logo in stores across Europe. After many years of a red background with their classic golden arch, many stores across Europe will be making the change to a green background.

Over the past few years, McDonald’s have faced criticism for their eco-unfriendly practices. However, to fight back, McDonald’s have come up with a series of eco-friendly practices which they are rolling out across their various stores around the world.

The change in logo colour is the eco-friendly approach that is being made in Europe. This new logo change has already taken effect in a number of stores around France and the United Kingdom. The country making the largest change is Germany where over 100 stores will be making the change to the green logo by this Christmas. Whether more stores in more countries will also make this change is not known.

You might be thinking, how can such a simple change in the logo have an effect for their green image. However, the change in logo will help the public understand that they actually are trying to make a difference.

Sony Ericsson did some similar to this earlier on in the year. Although they were only trying to freshen up the brand and not send a message, instead of creating a brand new logo, they simple created their current logo but it a variety of colours. This shows that if your business has the right logo, only small changes need to be made for it to have a big effect.

There’s no reason why this couldn’t work for your company’s logo. If you were a food based business, changing the colours to make a series of food and drink logos you could use would give your business a fresh image. The same little changes could be made for any logo really, whether you make clothing logo examples or church logos.

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